Lewis Hamilton went underground yesterday to launch Diageo’s Responsible Drinking Campaign and their sponsorship of free travel around the UK capital on New Year’s Eve.
Thanks to Vodafone McLaren Mercedes partner Diageo, Londoners will be able to party and get home safely, with free travel from 23:45 on New Year’s Eve until 04:30 on New Year’s Day on the capital’s transport services including tube trains, buses and trams, and on London overground trains until their last service of the night. At selected central London Underground stations Diageo will be giving out top tips and free bottles of water on some of the busiest party nights of the year.
Speaking at the launch Lewis said: “Whilst we all want to have a good time this party season, a good time will be a better one if you can remember it and get home safely. Diageo sponsoring free travel is going to make it a little easier for us all to get home this New Year’s Eve and this campaign will remind us to drink responsibly for a great night out.
“Through my work with Diageo on Johnnie Walker for the Join the Pact campaign I have been part of many responsible drinking initiatives and I hope today serves as a timely reminder to people in London to have fun but be responsible.”
London Mayor Boris Johnson described the deal as “fantastic” for partygoers. “London has a tremendous amount to offer over the festive period and this will allow people to welcome in the New Year in the world’s most fantastic city, and still get home cheaply and safely, late into the night.”